Clues — Meaning Powers Movement
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Comms

Communication Cycle

Planning isn't a document — it's a loop.

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Visualization
1
Plan
2
Implement
3
Execute
4
Evaluate
What it is

Plan → implement → execute → evaluate → repeat. Without evaluation there is no loop.

When to use it

When building a comms platform and always-on campaigns.

How to apply

After every campaign carve out time to learn — what worked, what didn't, why.

Related frameworks

Strategy
1
Where are we?
2
Why are we here?
3
Where could we be?
4
How can we get there?
5
Are we getting there?

Planning Cycle

Five strategy questions to ask yourself on repeat.

Brand building
1
Conducting Research
2
Clarifying Strategy
3
Designing Identity
4
Creating Touchpoints
5
Managing Assets

Brand Identity (Wheeler)

Five phases of identity creation by Alina Wheeler.

Comms
Big IdeaValue propositionBenefits (3)Reasons to believe (3)

Brand Messaging Framework

How to communicate brand value simply and clearly.

✺All 100+ frameworks in one PDF cheatsheet.
About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.