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Content
Customer Pillars for Content
Help, inspire, inform — three content roles.
Visualization
What it is
Pillars keep the brand relevant. Each piece of content belongs to one.
When to use it
Content strategy for social and owned media.
How to apply
Aim for 1/3 + 1/3 + 1/3. If something fits none — don't publish.
Related frameworks
✺All 100+ frameworks in one PDF cheatsheet.
About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.