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Brand experience
Experience Mapping
Map complex customer experience by building blocks.
Visualization
What it is
Three cores (Doing, Thinking, Feeling) plus context (Place, Time, Devices, Relationships, Touchpoints).
When to use it
Deep CX understanding across research → discovery phases.
How to apply
For each block combine qualitative and quantitative data.
Source: Adaptive Path
Related frameworks
✺All 100+ frameworks in one PDF cheatsheet.
About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.