Clues — Meaning Powers Movement
← Back to library
Behavior

Habit Loop

Three components of every habit.

Search more with AI
Visualization
1
Cue
2
Routine
3
Reward
What it is

Cue → routine → reward. Know the loop and you can swap the old routine for a new one.

When to use it

Behavior-change campaigns and product habit design.

How to apply

Identify cue and reward. Replace only the routine.

Source: Charles Duhigg — The Power of Habit

Related frameworks

Strategy
1
Where are we?
2
Why are we here?
3
Where could we be?
4
How can we get there?
5
Are we getting there?

Planning Cycle

Five strategy questions to ask yourself on repeat.

Brand building
1
Conducting Research
2
Clarifying Strategy
3
Designing Identity
4
Creating Touchpoints
5
Managing Assets

Brand Identity (Wheeler)

Five phases of identity creation by Alina Wheeler.

Research
1
Find the problem
2
Choose strategy
3
Secondary research
4
Primary research
5
Synthesis & insight

Research Process Map

Five steps from question to usable insight.

✺All 100+ frameworks in one PDF cheatsheet.
About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.