Clues — Meaning Powers Movement
← Back to library
Consumer

Target Groups — layers

Three audience layers: core, message, media.

Search more with AI
Visualization
CORE1Brand core2Message target3Media target4Consumer pool
What it is

Not all customers are equal. Core is the inspiring group, message target carries the message, media target the reach.

When to use it

When briefing creative and media.

How to apply

Describe the core in three sentences. Derive wider layers from it.

Related frameworks

Basics
CORE1Essence2Sentiment3Comms topics

The Onion

Concentric circles radiating from a core — layering brand essence, messages or audience groups.

Brand building
CORE1Why — Purpose2How3What4Activation & Measures

Brand Purpose / Golden Circle

Start with why. Authenticity starts at purpose.

Brand building
CORE1Core / Essence2Functional benefits3Emotional benefits4Brand personality

Brand Core

The brand's core surrounded by what the customer feels and gets.

✺All 100+ frameworks in one PDF cheatsheet.
About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.