2C model
Intersection of audience interest and brand category.
A simplified 3C: finds the content sweet-spot between what the audience cares about and what the brand can credibly say.
When building a content strategy or editorial calendar.
List topics from both circles, pick 3–5 from the overlap as pillars.
Related frameworks
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.