Clues — Meaning Powers Movement
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Content

3C for Content Strategy

Even the best content at the wrong time is waste.

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Visualization
Content
Context
Calendar
What it is

Content × context × calendar (cultural moments). The overlap = relevant content.

When to use it

Editorial plans and always-on content.

How to apply

For every piece check context + moment. No moment = postpone.

Related frameworks

Basics
Set A
Set B
Overlap

Venn diagram

Show similarities and differences between two or more sets.

Strategy
Company
Customer
Competitors

3C Model

Strategy lives where company, customer and competitors meet.

Brand experience
Behavioral
Sensory
Emotional
Intellectual

Brand Experience

Customers experience a brand in four ways at once.

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About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.