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Strategy

3C Model

Strategy lives where company, customer and competitors meet.

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Visualization
Company
Customer
Competitors
What it is

Kenichi Ohmae: successful strategy must address three strategic players — company, customer, competitors.

When to use it

For market analysis, new segment entry, positioning definition.

How to apply

For each C list strengths and barriers. Find the overlap that is yours and hard to copy.

Source: Kenichi Ohmae — The Mind of the Strategist

Related frameworks

Basics
Set A
Set B
Overlap

Venn diagram

Show similarities and differences between two or more sets.

Strategy
1
Where are we?
2
Why are we here?
3
Where could we be?
4
How can we get there?
5
Are we getting there?

Planning Cycle

Five strategy questions to ask yourself on repeat.

Strategy
5Self-actualizationAspiration & meaning4EsteemStatus & personal br…3BelongingCommunity, relations…2SafetyTrust, certainty, qu…1PhysiologicalFunction, performanc…

Model of Needs

Which human needs does your brand serve?

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About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.