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Basics

Venn diagram

Show similarities and differences between two or more sets.

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Visualization
Set A
Set B
Overlap
What it is

A classic tool for visualizing what different sets share and where they diverge. Its school-room familiarity lends it an instant mathematical halo.

When to use it

When you need a sweet spot — e.g. what you do well × what the market wants × what competitors miss.

How to apply

Name 2–3 sets, fill overlaps with concrete examples, write the single insight or conclusion in the center.

All 100+ frameworks in one PDF cheatsheet.
About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.