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Business
BCG Growth-Share Matrix
Portfolio priorities by growth and market share.
Visualization
What it is
Classic BCG matrix — products sorted by market growth vs market share.
When to use it
When allocating investment across a product portfolio.
How to apply
Milk cash cows, invest in stars, decide on question marks, divest pets.
Source: Henderson, B. (BCG)
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About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.