Business Model Canvas
An entire business model on a single canvas.
Nine interconnected blocks (Osterwalder & Pigneur) capture on one canvas how a firm creates value (Key Partners, Activities, Resources), delivers it (Customer Segments, Channels, Relationships, Value Proposition) and captures it (Cost Structure, Revenue Streams). Right side = market & value, left side = infrastructure, bottom row = economics.
Startup and idea validation, pivoting, entering a new market, mapping the current model before a rebrand, or comparing several business models side by side.
Fill it as a team with post-its in this order: Customer Segments → Value Proposition → Channels & Relationships → Revenue → Key Activities/Resources/Partners → Costs. Each block = short bullets, not paragraphs. Iterate after first customer interviews and tests of key hypotheses.
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.