Belief Map
To change behavior, change beliefs first.
A map connecting current and desired beliefs with current and target behavior — communication is the bridge.
Behavior-change campaigns, education, CSR or CX redesign.
Fill the 4 cells. Define one message that shifts belief and thus behavior.
Related frameworks
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.