2×2 Matrix
Two axes, four quadrants, clear categories.
Classic matrix (e.g. BCG: growth × share) for quickly categorizing portfolio, opportunities or segments.
When you need to visually sort items by two independent variables.
Pick two independent axes. Name the quadrants. Plot points and add interpretation.
Related frameworks
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.