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Comms
Communication channels
Four channels that shape opinion of a brand.
Visualization
What it is
Advertising, information, feedback and personal experience — all shape perception.
When to use it
Auditing where and how a brand communicates with people.
How to apply
Map all four channels and assess their impact on perception.
Source: Strategy Deck
Related frameworks
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About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.