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Comms
Connection barriers
Actions + behavior = identified barrier.
Visualization
What it is
Surfaces gaps between what the brand needs and how the audience actually behaves.
When to use it
When building comms pillars and before the media brief.
How to apply
For each pillar fill the triplet. The barrier becomes the creative brief.
Related frameworks
✺All 100+ frameworks in one PDF cheatsheet.
About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.