Clues — Meaning Powers Movement
← Back to library
Comms

3C of Comms Planning

Right message, right place, right time.

Search more with AI
Visualization
Context
Contact
Content
What it is

Comms planning = context × contact × content. The overlap = consumer experience.

When to use it

When building a media brief and comms plan.

How to apply

For each touchpoint fill all three Cs. Add what's missing.

Source: WARC

Related frameworks

Basics
Set A
Set B
Overlap

Venn diagram

Show similarities and differences between two or more sets.

Strategy
Company
Customer
Competitors

3C Model

Strategy lives where company, customer and competitors meet.

Brand experience
Behavioral
Sensory
Emotional
Intellectual

Brand Experience

Customers experience a brand in four ways at once.

✺All 100+ frameworks in one PDF cheatsheet.
About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.