Clues — Meaning Powers Movement
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Consumer

Customer Value Proposition

Why a customer should choose you.

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Visualization
01Target customer02Need / problem03Our solution04Key benefit05Differentiation
What it is

A simple template statement: for whom, what problem we solve, how, and why better than alternatives.

When to use it

Before a product launch, sales pitch or web copy.

How to apply

Fill each field in one sentence. Test with 5 customers.

Source: ToolShero

Related frameworks

Brand building
01For whom02What03Why04Against whom05With what proof

Brand Positioning Statement

One sentence defining the brand's place on the market.

Strategy
01Purpose — why we exist02Vision — where we're going03Mission — who we serve04Difference — what we offer05Big Idea / Proposition06Shared values

Brand Strategy Summary

A one-page brand strategy — with depth.

Consumer
CORE1Brand core2Message target3Media target4Consumer pool

Target Groups — layers

Three audience layers: core, message, media.

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About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.