ERRC Grid
Eliminate, reduce, raise, create — the blue-ocean recipe.
A Blue Ocean Strategy tool. Forces you to simultaneously eliminate/reduce and raise/create to draw a new value curve.
When seeking a new category or radically repositioning.
Fill all four quadrants with concrete category factors. None can stay empty.
Related frameworks
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.