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Strategy

Hurson's Productive Thinking Model

Six steps of productive thinking — from understanding to action.

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Visualization
1
What's going on?
2
What's success?
3
What's the question?
4
Generate answers
5
Forge the solution
What it is

A structured process to move from context to solution to resource allocation at the start of a problem.

When to use it

When tackling a complex problem and avoiding jumping straight to solutions.

How to apply

Walk through the steps in order. Each step has its own output — don't skip.

Source: Tim Hurson
All 100+ frameworks in one PDF cheatsheet.
About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.