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Insight
Insight Types
A typology of insights — from consumer to future.
Visualization
What it is
A map of insight types that ensures you don't search in only one layer.
When to use it
When briefing research or a strategy workshop.
How to apply
For a campaign, seek a combination of 2 types — stronger output.
Source: Simon Law
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About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.