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Strategy

Marketing Mix 4P

Four marketing levers — product, price, place, promotion.

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Visualization
P
Product
P
Price
P
Place
P
Promotion
What it is

Kotler's classic marketing mix. Each is its own lever but they only work together.

When to use it

Launches, repositioning, marketing audits.

How to apply

Define all 4 Ps consistently. Mismatch = wasted spend.

Source: Philip Kotler

Related frameworks

Strategy
1
Where are we?
2
Why are we here?
3
Where could we be?
4
How can we get there?
5
Are we getting there?

Planning Cycle

Five strategy questions to ask yourself on repeat.

Strategy
5Self-actualizationAspiration & meaning4EsteemStatus & personal br…3BelongingCommunity, relations…2SafetyTrust, certainty, qu…1PhysiologicalFunction, performanc…

Model of Needs

Which human needs does your brand serve?

Strategy
Company
Customer
Competitors

3C Model

Strategy lives where company, customer and competitors meet.

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About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.