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Strategy
Messaging Matrix
Which message for whom — on a single sheet.
Visualization
What it is
A matrix crossing segments with message types (functional × emotional, or funnel stages).
When to use it
When building a comms platform for multiple audiences.
How to apply
For every cell write a headline + 1 RTB. Simplify until it fits on one page.
Related frameworks
✺All 100+ frameworks in one PDF cheatsheet.
About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.