Clues — Meaning Powers Movement
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Strategy

Planning framework (Miami Ad School)

Linear process from brief to creative platform.

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Visualization
1
Brief
2
Category & context
3
Consumer
4
Competition
5
Insight
What it is

Planning process taught at Miami Ad School — leans on category and competitive analysis.

When to use it

When teaching, or planning for the first time in a new category.

How to apply

Each node = 1 page of data + 1 conclusion. Done = brief for creatives.

Source: Miami Ad School

Related frameworks

Strategy
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Where are we?
2
Why are we here?
3
Where could we be?
4
How can we get there?
5
Are we getting there?

Planning Cycle

Five strategy questions to ask yourself on repeat.

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Model of Needs

Which human needs does your brand serve?

Strategy
Company
Customer
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3C Model

Strategy lives where company, customer and competitors meet.

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About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.