Clues — Meaning Powers Movement
← Back to library
Strategy

PESTLE Analysis

Six external forces shaping your market.

Search more with AI
Visualization
P
Political
E
Economic
S
Social
T
Technological
L
Legal
E
Environmental
MACROforces
What it is

Macro environment audit: 6 forces outside the firm but defining the strategic space.

When to use it

Before entering a new market, planning cycles, foresight.

How to apply

For each force identify 2–3 trends and impact (+/−).

Related frameworks

Strategy
1
Where are we?
2
Why are we here?
3
Where could we be?
4
How can we get there?
5
Are we getting there?

Planning Cycle

Five strategy questions to ask yourself on repeat.

Strategy
5Self-actualizationAspiration & meaning4EsteemStatus & personal br…3BelongingCommunity, relations…2SafetyTrust, certainty, qu…1PhysiologicalFunction, performanc…

Model of Needs

Which human needs does your brand serve?

Strategy
Company
Customer
Competitors

3C Model

Strategy lives where company, customer and competitors meet.

✺All 100+ frameworks in one PDF cheatsheet.
About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.