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Competitor

Porter's Five Forces

Five forces shaping industry attractiveness.

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Visualization
Internal rivalry
NEW ENTRANTS
Threat of new entrants
BUYERS
Bargaining power of buyers
SUBSTITUTES
Threat of substitutes
SUPPLIERS
Bargaining power of suppliers
What it is

A strategy classic. Helps understand the competitive intensity and profitability of a category.

When to use it

Before entering a new category or during a strategic audit.

How to apply

Rate each force (low / medium / high) and explain why.

Source: Michael Porter

Related frameworks

Competitor
LOW ← → HIGHLOW ← → HIGH1
Luxury
2
Economy
3
Unique & interesting
4
Average comms

Brand Mapping

Look for the empty space no one else has claimed yet.

Competitor
CORE1Category2Space3Arena4Context

Competitive Panorama

Competition often lives outside your category.

Competitor
LOW ← → HIGHLOW ← → HIGH1
High quality
2
Low quality
3
Low cost
4
High cost

Competitor Grid

Price × quality — who sits where.

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About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.