Clues — Meaning Powers Movement
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Basics

The Pyramid

Hierarchy from foundation to peak — priorities, layering and sequential build-up of an idea.

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Visualization
VisionStrategyAction plan
What it is

Pyramid layers can represent volume (wider = more) or dependency (apex rests on foundations).

When to use it

When you need to show priorities, layering or sequential build-up.

How to apply

3–5 layers, each with a clear role. Name the base at the bottom, single goal or essence at the top.

Source: Maslow, Keller a další

Related frameworks

Basics
Set A
Set B
Overlap

Venn diagram

Show similarities and differences between two or more sets.

Basics
1
Skills
2
Knowledge
3
Attitude

The Triangle

Three related but distinct items in one powerful triad.

Basics
CORE1Essence2Sentiment3Comms topics

The Onion

Concentric circles radiating from a core — layering brand essence, messages or audience groups.

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About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.