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Consumer
What do they Think, Do and Need?
Four questions about what the audience needs from the brand.
Visualization
What it is
A useful model for thinking about the benefits your brand brings across the journey.
When to use it
Designing CX, briefing comms, defining touchpoints.
How to apply
Answer each question in 3 bullets from the customer's POV.
Related frameworks
✺All 100+ frameworks in one PDF cheatsheet.
About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.