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Funnels
Attention Funnel
AIDA — the oldest advertising model.
Visualization
What it is
Attention → Interest → Desire → Action. The four steps an ad must walk the audience through.
When to use it
When crafting an ad message, a copy brief or a spot script.
How to apply
For each letter, write what specifically triggers it in your execution.
Related frameworks
✺All 100+ frameworks in one PDF cheatsheet.
About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.