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Funnels
Purchase Funnel
The buying journey from awareness to loyalty.
Visualization
What it is
A purchase-specific funnel variant — emphasis on familiarity and loyalty.
When to use it
Retail, FMCG, e-commerce — wherever the purchase requires long-term trust.
How to apply
Measure layer-to-layer conversion and identify the biggest drop.
Related frameworks
✺All 100+ frameworks in one PDF cheatsheet.
About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.