Marketing Funnel
From awareness to repeat purchase.
The classic funnel describing the narrowing journey from knowing the brand to buying and advocating.
When planning campaigns and splitting budget by stage.
Define KPI, channel and content per stage. Measure stage-to-stage conversion regularly.
Related frameworks
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.