Brand Equity Sandglass
Pyramid inverted — narrowing path, widening advocacy.
A visual alternative to the pyramid — funnel narrows downward (fewer customers progress), then widens up (loyalists drive advocacy).
When you want to emphasize advocacy and word-of-mouth, not just acquisition.
Measure conversion at each layer and invest where loss and leverage are highest.
Related frameworks
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.