Brand Resonance Model (CBBE)
From awareness to loyalty in four stages.
K. L. Keller's Customer-Based Brand Equity. The customer builds the brand through perception — from identity to meaning, response and relationship.
To diagnose brand strength and pinpoint which layer to reinforce.
Measure each tier independently (research) and treat the weakest layer as your investment priority.
Related frameworks
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.