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Culture

Cultural Strategy Framework (Crowd DNA)

Find and own the cultural gap in your category.

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Visualization
1
Map Cultural Orthodoxy
2
Identify Social Disruption
3
Find Ideological Opportunity
4
Craft Cultural Strategy
What it is

Holistic view of brand, category and culture through 4 steps.

When to use it

Building a brand position tied to a cultural movement.

How to apply

1) Orthodoxy 2) Disruption 3) Ideological opportunity 4) Strategy.

Source: Crowd DNA

Related frameworks

Insight
1
Observation
2
Behavior & motivation
3
Reframe
4
Validate
5
Articulate

Insight Process

Insight doesn't start with data — it starts with observation.

Culture
Category — differentiation
Culture — relevance
Company — credibility

Unique Cultural Problem (UCP)

The sweet spot between category, culture and credibility.

Culture
1
Map cultural orthodoxy
2
Identify social disruption
3
Find ideological opportunity
4
Craft cultural strategy

Cultural Strategy (Holt & Cameron)

Find disruption in culture — become its flag.

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About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.