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Comms
Media Strategy Process
Seven steps of planning and evaluating media strategy.
Visualization
What it is
End-to-end process from brief to measurement of a media campaign.
When to use it
Running a full media plan for a campaign.
How to apply
Define output and owner for each step.
Source: IPA
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About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.