Clues — Meaning Powers Movement
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Storytelling

9-slide presentation

Short narrative arc for any strategy presentation.

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Visualization
1
Context
2
Problem / opportunity
3
Insight
4
Strategy
5
Big idea
6
Activation
7
Results & measurement
8
Next steps
9
Appendix
What it is

Nine slides that cover a sales pitch, kickoff or wrap presentation.

When to use it

When you have 15–20 minutes and want a clear arc.

How to apply

Each slide = 1 idea, 1 visual. The appendix can stay hidden.

Source: Rishad Tobaccowala

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1
Category audit
2
Competitor audit
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Internal audit
4
Communications audit
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Customer audit
6
Culture audit

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Six lenses every brand should be examined through.

Rebranding
1
Stakeholder interviews
2
Brand & culture audit
3
Competitive benchmark
4
Customer research
5
Trend & category scan

Rebranding — research

Before changing, understand what you have.

Rebranding
1
Positioning
2
Brand story
3
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4
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5
Rollout plan

Rebranding — strategy

Phase two — define the new 'what' and 'how'.

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About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.