Clues — Meaning Powers Movement
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Rebranding

Rebranding — strategy

Phase two — define the new 'what' and 'how'.

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Visualization
1
Positioning
2
Brand story
3
Identity
4
Comms platform
5
Rollout plan
What it is

Research feeds strategy: new positioning, story, identity and rollout plan.

When to use it

After research, before execution.

How to apply

Prepare alternatives and test them with target audience before sign-off.

Source: Slade-Brooking — Creating a Brand Identity

Related frameworks

Strategy
1
Category audit
2
Competitor audit
3
Internal audit
4
Communications audit
5
Customer audit
6
Culture audit

Brand audit checklist

Six lenses every brand should be examined through.

Rebranding
1
Stakeholder interviews
2
Brand & culture audit
3
Competitive benchmark
4
Customer research
5
Trend & category scan

Rebranding — research

Before changing, understand what you have.

Rebranding
1
Internal launch
2
External launch
3
Brand guidelines
4
Impact measurement
5
Iteration

Rebranding — conclusions

Phase three — launch, document, measure.

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About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.