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Rebranding

Rebranding — research

Before changing, understand what you have.

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Visualization
1
Stakeholder interviews
2
Brand & culture audit
3
Competitive benchmark
4
Customer research
5
Trend & category scan
What it is

Rebrand phase one: gather hard data on the brand, customers and context.

When to use it

Always as the rebrand opener — never skip research.

How to apply

Pick 3–5 insight sources, define a deliverable for each.

Related frameworks

Strategy
1
Category audit
2
Competitor audit
3
Internal audit
4
Communications audit
5
Customer audit
6
Culture audit

Brand audit checklist

Six lenses every brand should be examined through.

Rebranding
1
Positioning
2
Brand story
3
Identity
4
Comms platform
5
Rollout plan

Rebranding — strategy

Phase two — define the new 'what' and 'how'.

Rebranding
1
Internal launch
2
External launch
3
Brand guidelines
4
Impact measurement
5
Iteration

Rebranding — conclusions

Phase three — launch, document, measure.

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About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.