Clues — Meaning Powers Movement
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Rebranding

Rebranding — conclusions

Phase three — launch, document, measure.

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Visualization
1
Internal launch
2
External launch
3
Brand guidelines
4
Impact measurement
5
Iteration
What it is

A rebrand ends only when the whole team is aligned and first data confirms impact.

When to use it

After the new identity is executed.

How to apply

Start with internal launch. Roll out externally only after.

Source: Slade-Brooking — Creating a Brand Identity

Related frameworks

Strategy
1
Category audit
2
Competitor audit
3
Internal audit
4
Communications audit
5
Customer audit
6
Culture audit

Brand audit checklist

Six lenses every brand should be examined through.

Rebranding
1
Stakeholder interviews
2
Brand & culture audit
3
Competitive benchmark
4
Customer research
5
Trend & category scan

Rebranding — research

Before changing, understand what you have.

Rebranding
1
Positioning
2
Brand story
3
Identity
4
Comms platform
5
Rollout plan

Rebranding — strategy

Phase two — define the new 'what' and 'how'.

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About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.