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Comms
To / By Model
If you can write 'to X by Y', you have a strategy.
Visualization
What it is
A simple 'TO [goal] BY [way]' sentence cascades a business goal into marketing and comms.
When to use it
Briefing and team alignment.
How to apply
Write three pairs: business, marketing, comms. They must build on each other.
Source: WARC
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About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.