Trend Hunting — Sweet Spot
A trend's sweet spot emerges from tension between three forces.
A trend lives at the intersection of basic needs, expectations and drivers of change.
When hunting insight-driven product or comms innovation.
Identify tension between what people want and what they currently get.
Related frameworks
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.