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Brand building
How Brands Provide Value
Five kinds of value a brand creates.
Visualization
What it is
Wolff Olins: a brand creates value for the individual and society — not just functional benefits.
When to use it
When defining value proposition and purpose.
How to apply
Identify 2–3 types where your brand has the most credibility.
Source: Wolff Olins Blog
Related frameworks
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About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.