4Cs — Cross-Cultural Consumer
Seven motivations, seven lifestyle stereotypes.
Y&R model inspired by Maslow. Sorts people into stable profiles by their core motivations.
For global brands and culturally sensitive segmentation.
Identify one dominant motivation per segment. Comms should resonate with it.
Related frameworks
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.