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Behavior
Behavior Change Funnel
Five roles for communications on the path to behavior change.
Visualization
What it is
To move people from A to B, define the role of communications at every stage.
When to use it
Long-term change campaigns (health, sustainability, finance).
How to apply
One metric and one primary channel per stage.
Source: APG
Related frameworks
✺All 100+ frameworks in one PDF cheatsheet.
About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.