Clues — Meaning Powers Movement
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Insight

Foresighting

From data to wisdom — the foresight pyramid.

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Visualization
WisdomKnowledgeInformationData
What it is

Progressive filtering of raw data into strategically usable wisdom.

When to use it

Building long-term strategic vision for a brand or category.

How to apply

1) Data 2) Information 3) Knowledge 4) Wisdom — add context and meaning at each step.

Related frameworks

Basics
VisionStrategyAction plan

The Pyramid

Hierarchy from foundation to peak — priorities, layering and sequential build-up of an idea.

Brand building
BrandIdeaPositioningPersonality + ValuesReasons to Believe

Brand Identity

The brand's promise to customers — a consistent set of associations.

Brand building
ResonanceJudgements / FeelingsPerformance / ImagerySalience

Brand Resonance Model (CBBE)

From awareness to loyalty in four stages.

✺All 100+ frameworks in one PDF cheatsheet.
About:

Agencies execute. Consultants advise. And then everyone wonders why the two never add up.

Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.

We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.

Share it, use it, build on it. The Clues team.