Marketing sales funnel
Five-stage funnel from awareness to advocacy.
Assigns roles to touchpoints by stage: OOH and TV at top, reviews and referrals at the bottom.
When planning media mix and measuring stage-level effectiveness.
Per stage define goal, KPI and channel. Name the transitions between stages.
Related frameworks
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.