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Insight
Primary insight source
Where the insight comes from defines what it's for.
Visualization
What it is
Four insight sources and the type of advertising each suits best.
When to use it
When sorting insights and choosing the one to carry the campaign.
How to apply
Label the source. Brand → positioning; consumer → action; cultural → fame.
Related frameworks
✺All 100+ frameworks in one PDF cheatsheet.
About:
Agencies execute. Consultants advise. And then everyone wonders why the two never add up.
Clues does both. We look for the clues that point to the right path, and then we walk it with you all the way. Because strategy without execution is just a well-paid hypothesis.
We put this library together because we see structured thinking as the foundation of success. Whether you're working on your next campaign or building a brand-new brand.
Share it, use it, build on it. The Clues team.